Hjem — meaning ‘home’ in Norwegian — emerged from Co-Founder Elin Fu’s reminiscence of her life in the small southeastern town of Hamar in Norway. Now based in Hong Kong, rather than longing to go back, Elin reconciles her frequent cravings of rye bread with herring and dill right in the heart of the city on Hollywood Road. The Nordic diet also made a significant impression on Nelson Htoo, Co-Founder, after his visit to Hamar. Mindful mealtimes inspired finding joy in the simple pleasures of life — a much-needed shift in focus, especially for those that have adapted to the rhythm of city-living.
As a space of respite and calm, Hjem aims to be the go-to for an authentic Nordic experience. Our menu embodies Norway’s healthy gastronomic identity, boasting fresh produce that places attention on principles of slow and conscious eating.
Through good, nutritious food and irresistible coffee, Elin intends to share with the world the culture and cuisine that she finds comfort in, hoping that wherever you’re from, you too will find a piece of home at Hjem.
Hjem boasts a diverse point of entry into the Nordic diet that is often lauded for its health benefits. We specialize in traditional open sandwiches — or smørrebrød — for which we use premium toppings directly sourced from the Northern waters, such as Arctic prawns, haddock, and trout, to encapsulate an authentic Nordic experience.
With the same precision and focus on quality, our food menu comprises various Nordic staples that use simple yet timeless ingredients essential to the rejuvenating diet. Discover traditional tastes with our recently-launched evening menu exclusively crafted by our Head Chef Jeston Chua that puts a modern spin on classic Nordic fare.
We believe a quality cup of coffee is a catalyst for a true hygge moment — finding contentment in the things we often take for granted. Coffee is largely embedded in Nordic culture, ranging from the Swedish concept of fika to the longstanding Norwegian brewing method kokekaffe. Naturally, our coffee at Hjem adheres to a certain regional caliber. Our beans are locally sourced from Holistic Coffee, from light roast Scandinavian blends to single origins, catering to everyone.
But not to worry if coffee isn’t for you — we focus on all our beverage offerings with the same mindful and considered approach. We have partnered with various independent businesses such as Plükt to bring you a selection of handpicked Nordic teas, local brewery On the Wagon for refreshing kombucha, La Cabane for a roster of natural wines, and finally, our cocktails specially crafted for Hjem by Chanel Adams are not to be missed. Opt for our Hygge Hour on weekdays from 3–6pm for a special deal on your favorite wines and signature cocktails for some truly cozy sips in the comfort of Hjem.
Nordic Cheese Plate
At Hjem, we are constantly learning from the people and places that surround us. As a dynamic space nestled in the heart of Hollywood Road, we aim to be a place of respite that nurtures new and genuine connections. With comfort and community at the heart of what we do, we strive to inspire meaningful encounters through thoughtful design, delicious food and drinks, and curated events.
Watch this space for the latest happenings at Hjem.
Since moving away from the quaint town of Hamar in Norway, Elin has always been compelled by the food scene in Hong Kong — new concepts were always on the horizon, but she found that they never could quite fill the void of comfort food from home. Having always wanted to be an entrepreneur, Elin took a deep dive into F&B and shortly after, Hjem was born. She envisions Hjem to be a home away from home and hopes to share the joy she finds in the familiarity of Nordic delights. Stop by for a coffee and a chat with Elin about life in Norway!
Gaining traction in the local F&B scene with his inaugural concept Club Rangoon — the first authentic Burmese restaurant in Hong Kong — Nelson continues his passionate foray into creating innovative concepts. With Club Rangoon, Nelson intended to introduce the underrepresented cuisine of his homeland to diners in Hong Kong. Grounded by a similar vision, Hjem offers a Nordic edge and flair to the local culinary scene. Bringing to Hjem his expertise as a restaurateur, Nelson aims to create an experience that guarantees the comfort and functionality of Nordic culture. Ask Nelson about his favorite haunts around town!
Possessing a strong restaurant background, Chef Jeston Chua is no stranger to the world of hospitality. He continuously seeks to widen his sights by working with exceptional establishments around the world, and most notably has worked with some of Hong Kong’s most acclaimed chefs, such as Daniel Calvert who led Black Sheep’s Belon to a Michelin star in 2019 and 2020. After spending some time at Bâtard — one of the most anticipated openings of 2020 in Hong Kong — Chef Jeston joined Hjem in July 2021 to lead the kitchen as Head Chef, where he will continue to showcase his diverse skills and creativity in his modern takes on classic Nordic cuisine. As such is his ‘Not a Smørrebrød’ — a satisfying grilled cheese served with bacon maple jam in a playful twist on the traditional open sandwich. Chef Jeston tries to create dishes with respect towards regional cuisines whilst tailoring them to fit local tastes.
Lulu the Pomeranian enjoys long hikes with her parents, snacking on apples, and most of all, making new friends. Find Lulu at Hjem – either diligently welcoming guests or having a carefree nap by the entrance. She can’t wait to meet you and your furry friends!
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